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May We Have Your Attention, Please? (businessweek Online)

Filed under: Digital Life — admin at 5:18 pm on Sunday, August 3, 2008

BusinessWeek Online - It’s official: The average knowledge worker has the attention span of a sparrow. Roughly once every three minutes, typical cubicle dwellers set aside whatever they’re doing and start something else — anything else. It could be answering the phone, checking e-mail, responding to an instant message, clicking over to YouTube (NasdaqGS:GOOG - News), or posting something amusing on Facebook. Constant interruptions are the Achilles’ heel of the information economy in the U.S. These distractions consume as much as 28% of the average U.S. …

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